(Le Mars) — Although political campaigns have already been active, it is often thought that Labor Day is when those political campaigns get kicked into high gear until election day scheduled for November 6th. Dr. Jeff Taylor of Dordt College in Sioux Center is a political science professor, and often serves as a political analyst. KLEM news spoke with Taylor about the
political campaigns. Studies show that many times voters will cast thier vote based on name recognition. With that in mind, we asked Taylor to comment on why political candidates would ever choose to use the name of their opponent in a political paid advertisement?
However, the Dordt political science professor says if the opponent is well financed, and is perceived as a threat, then candidates take on a different strategy.
Another common political strategy is to go negative on your opponent. Many people don’t seem to like the strategy, but according to Taylor, it does work on occasion.
Taylor offers a better explanation as to why negative ads work for political candidates.
Taylor believes the trend for campaigns from now until the election will be expensive and more negative. Especially if polls indicate a tight close race.
