Wells Enterprises Introduces New Logo For Blue Bunny Ice Cream
(Le Mars) — Well’s Enterprises, makers of the famous Blue Bunny ice cream have changed its logo and packaging. The new logo, which features a cursive letter “B” with rabbit ears and a cottontail, was unveiled Wednesday morning during the Le Mars Chamber Coffee. Liz Croston, Senior Manager Corporate Communications with Wells says the idea behind making the change is to have ice cream be fun.
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Croston says the concept was a collaboration of in-house marketing and a public relations agency. In addition to the new logo, Wells will now be using a mascot ambassador character for its advertising and marketing. The character, known as “Blu”, appears to be a live rabbit, but actually is a computer generated image.
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The ice cream spokesperson says people won’t be able to hear Blu speak, but we will know what he is thinking.
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She says consumers want to see the item they are purchasing, and that is the reason for the change of packaging.
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Croston says consumers will begin seeing the new logo and transparent packaging almost immediately.
Richter Leads Group To The Holy Land
(Le Mars) — Today is Ash Wednesday, the start of Lenten season, or the time we acknowledge leading up to the death of Jesus Christ and his rise to heaven. A journey to the Holy Land is something many of us can only dream about. However, a group of 39 people from Le Mars and the surrounding area recently completed a pilgrimage to Israel to see many of the sites that are referenced in the Bible. Father Kevin Richter of the All-Saints Parish of Le Mars helped organize the tour and led the group to the Mideastern region. Richter says he had a desire to visit the Holy Land and he says the journey far exceeded his expectations.
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For many decades there has been unrest in the Mideast, with political violence between Israel and the Palestine nation, but Richter says the group never encountered any hostilities, and they felt safe at all times.
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The Catholic priest says he had always wanted to see the area where Jesus Christ had lived his life. For Richter, the Sea of Galilee served as a special site, and as a bit of a surprise.
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Richter says it was particularly emotional for him to see the different sites within Jerusalem consisting of Jesus Christ’s final days leading up to his crucifixion.
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Many people who have not visited the region may wonder if the area is still authentic, genuine, and sacred, or has it fallen victim to tourists’ commercialization.
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Richter says he was somewhat surprised at the actions of the people of Jerusalem, as they proceeded to go on with their daily lives, and not be concerned of the traveling visitors, even though they were re-enacting the final steps of Jesus, by carrying a cross.
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The group had visited Israel for one week.
Johnson Awarded School District “Employee Of The Month”
(Le Mars) — A Family and Consumer Sciences teacher has been awarded the honor of Le Mars Community High School “Employee of the Month”. The honor was presented to Joann Johnson Wednesday morning. Johnson has been teaching at Le Mars Community for the past six years, and according to the nomination submitted by Gale Horan, Joann Johnson works diligently all year to give her students the best of real life experiences. She has her Child Development students take home the electronic babies, job shadow daycare, and help with pre-schools. Her culinary students prepare food products for donation and for sale to help students understand the importance of quality control and time management. She helps our buildings by offering treats for conferences, Employee of the Month recognitions and Foundation dinners. She has fundraised for Christian Needs by allowing her students to hone their skills by selling seasonal treats. She is a great colleague and helps with all the necessary documentation of Careers classes and serves on the LEEP Committee. Our Le Mars Community High School students receive an outstanding education because of having Mrs. Johnson on staff. Congratulations go to Joann Johnson for being named LCHS “Employee Of The Month”
