The world of agriculture is evolving, our customers are changing rapidly, and although Farmers Coop Society (FCS) is proud of our historical track record of providing real value to our customers as well as driving change, we simply need to move faster.
Today Farmers Coop Society (FCS), a 100% farmer owned cooperative based in Sioux Center, Iowa is announcing the launch of Advance +.
Advance + will be the new brand for the team of FCS professionals focused on advancing agriculture, our customers, as well as FCS. Advance + will replace our well-known current Site Specific Ag (SSA) brand that we have built over years of industry leading adoption focused within the precision agriculture realm that has included data management, equipment, agronomic tools, consulting and various services. Advance + will include all of these product and service offers that have provided value to our customers in the past, however Advance + will expand the scope and scale beyond the traditional areas of focus. The scope now will more completely encompass current and future tools the industry has available today including customer and coop market access, AI, data, industry partnerships and many others that include all areas that FCS and our customers work with agronomy, grain, feed, IT, and marketing.
The Advance + team is comprised of high-quality people with various knowledge, experience, and skills that are tasked with working with customers at the farm gate directly and in conjunction with other FCS agronomy, grain, and feed advisors. Advance + will also being a key support resource internally for the FCS team that can more quickly develop expertise and advance change. Specifically, this team will also be tasked with more focused time and effort on increased farmer collaboration, on farm trial work and linking suppliers with customers, discovery of new tools, telling our farmers stories of innovation, along with outreach and collaboration with local and regional end users for market access and expansion. The big change beyond the launch of the new Advance + brand is that FCS will be investing more time in these key areas by adapting roles and responsibilities of our current people as well as investing in additional people in these areas to support that the launch of the new brand Advance +.
For more information about Advance + go to www.farmerscoopsociety.com
