State’s Economic Development Director Urges Iowans To “Tell Our Story”


(Le Mars) — Iowa’s Economic Development Director, Debi Durham, wants Iowans to “tell our story.” Durham was the guest speaker at the Le Mars Chamber of Commerce “Lunch and Learn” event held Friday. She informed the gathering that our state has great potential and opportunities, we just need to share the information with the rest of the world.

Because of the state’s potential, Durham says is the reason Iowa Governor Kim Reynolds launched “This is Iowa” campaign. The state’s economic development director says the campaign is to “showcase” Iowa to the world.

Durham says Iowa is often times overlooked since many corporate officials regard Iowa as simply as a “fly-over” state in between both coasts. She says it is good that Iowa doesn’t have a negative image. However, she says the problem is that we don’t have any type of image at all.

Durham says Iowa is known for its rich agriculture base, but she says we need to expand beyond the nation’s old fashion perceptions of agriculture.

The Iowa Economic Development Director says many national-based media outlets, such as U-S News and World Report, are beginning to recognize Iowa’s potential. She says the recent “Field of Dreams” major league baseball game held at rural
Dyersville also had the nation’s spotlight on Iowa.